Find the clearest position and the right path forward.
Founder · Strategist · Creative Director · Advocate
Francine Marie Bautista (FMB)
Francine does not simply create visibility. She gives meaningful work the strategy, language, and presence to lead.A Filipina strategist, creative director, communications practitioner, educator, entrepreneur, advocate, Zambaleña, Masinloqueña, and founder of FMB&Co.
Founder & CEOBrand StrategistCreative DirectorEducatorCommunications PractitionerAdvocate
Turn the full story into one connected experience.
Build work people can understand, trust, and remember.
About FMB
The woman behind the direction.
Francine works where communication, identity, learning, technology, public perception, and human experience meet.
Her point of view
The definitive public profile of Francine Marie Bautista (FMB).
Francine Marie Bautista (FMB) is a Filipina brand strategist, creative director, communications practitioner, educator, entrepreneur, photographer, storyteller, and advocate from Masinloc, Zambales. She turns complex ideas into clear stories, useful systems, and experiences people can understand.
She founded FMB&Co., the umbrella company and brand portfolio behind SENZ Marketing and Digital Solutions and Cognita Institute of AI. Her wider work includes Yoni, With love, FMB, publishing, music, cultural research, public-interest reporting, and community initiatives.
Her background in teaching and training shaped the way she leads. She values structure, clear language, and practical learning. Her creative practice shaped the way she sees emotion, visual identity, public perception, and the details people remember.
She builds with purpose, protects factual accuracy, and believes strong communication should never make people feel small just to sound important.
FMB
Connected expertise
Different roles. One standard of leadership.
Every discipline supports one goal: helping meaningful work become easier to see, trust, use, and remember.
Founder & CEO
She connects the idea, identity, structure, message, experience, and direction needed to move the whole system forward.
Brand Strategist
She studies audience, reputation, positioning, public perception, and communication gaps before deciding what a brand should say and show.
Creative Director
She guides visuals, photography, messaging, content, and campaigns so every part protects and strengthens the full story.
Educator & Trainer
She uses clear structure and practical learning to make difficult topics easier to understand, apply, and share.
Communications Practitioner
She helps people and organizations communicate with stronger positioning, clearer messages, and more thoughtful public presence.
Advocate
She brings dignity, inclusion, lived experience, and community-centered thinking into public communication and leadership.
Professional journey
A practice shaped by teaching, communication, creativity, and advocacy.
Each chapter added a discipline. Together, they formed the connected way Francine now thinks, creates, teaches, and leads.
Education & training
Tourism Management and professional teaching units
Francine studied Tourism Management and completed professional teaching units, creating a foundation in people, structure, service, and learning.
Instruction & facilitation
Instructor, corporate trainer, and local government trainer
Her work as an instructor and trainer strengthened her ability to make information clear, useful, and relevant to different audiences.
Creative & strategic practice
Story, identity, communication, and public presence
Her practice grew across photography, visual storytelling, graphic design, hosting, scriptwriting, content, social media, brand strategy, public relations, and digital products.
Founder-led direction
With Love, FMB, SENZ, and Cognita
Her founder-led projects connect advocacy, strategic communications, digital solutions, and responsible artificial intelligence education.
Leadership principles
Clarity, dignity, and purpose in every decision.
A point of view that connects strong positioning with warmth, responsibility, and human understanding.
“Visibility becomes powerful when it is built with clarity, dignity, and purpose.”
“Leadership is not standing above the work. It is showing up inside it.”
“The goal is not to be loud. The goal is to become impossible to misunderstand.”
Founder-led portfolio
Ideas shaped into clear, useful experiences.
Three distinct platforms, connected by a commitment to clarity, responsible creation, and practical value.
01 · Personal brand & community platform
With Love, FMB
A safe digital space connecting advocacy, reading, music, community membership, and personal storytelling.
Explore the platform 02 · Strategic communicationsSENZ
A strategic communications and creative ecosystem built around clarity, positioning, public perception, content, and digital experiences.
Explore SENZ 03 · AI educationCognita Institute of AI
A professional learning platform designed to make artificial intelligence more structured, practical, responsible, and approachable.
Explore CognitaBrand strategyCreative directionPR & messagingPhotographyTraining & workshopsDigital project direction
Work with FMB
Bring in a strategist who can see the story, the risk, and the opportunity.
Francine works with founders, public figures, organizations, educators, community leaders, and purpose-led brands that need clearer positioning, stronger communication, creative direction, training, photography, or a more thoughtful public presence.
Advertise with usIntroduce your business to the With Love, FMB audience.
Request the current advertising tiers and website placement options. No preferred date or long campaign brief is needed at this stage.
Preferred date
Choose a considered time to begin.
- Open
- Limited
- Full, priority review
FMB keeps a considered, limited calendar so every conversation receives the time and preparation it deserves.
Dates marked Full may still be requested for priority review. FMB’s assistant will review the context and inform her directly when a matter is time-sensitive or especially important. When possible, FMB will make room. A meeting is confirmed only after the assistant replies.
Executive biography
The woman behind the network.
Francine Marie Bautista is the founder, strategist, creative director, educator and public voice connecting the work of FMB&CO., SENZ, Cognita, With Love FMB, Yoni, publishing, music and community initiatives.